Websites for business brokers
Elevate Your Brokerage with Vertica Sites: The Customized Website Solution
Your website is where sellers decide whether to call you and buyers decide whether to register. Here's what a business broker website needs, what it should cost, how it should connect to your CRM and data room, and how Vertica Sites delivers it, from a $99-a-month WordPress site to Hub, an AI-powered website and marketing platform.
Quick answer
A business broker website should win sellers, capture buyers and protect confidentiality: listings with search and filters but no confidential details, buyer registration and NDA signing, a private buyer login for confidential documents, a seller valuation form, and fast, mobile-friendly pages primed for SEO. Vertica Sites builds custom broker websites as a subscription: a WordPress site for $99 a month with no setup fee or long-term contract, including design, hosting with a CDN, updates, maintenance, SSL, a domain, Elementor Pro, Envato Elements and a free redesign every two years; or Hub, an AI-powered website and marketing platform (about $267 a month plus a one-time setup fee) that adds a marketing plan, daily content drafts, SEO and GEO scoring, social media, scheduling and analytics. Both connect to Vertica CRM, so listings flow to the site and every form lands in the CRM.
When Vertica CRM clients kept asking us for websites that matched and worked with their CRM, we launched a sister company to build them: Vertica Sites (www.VerticaSites.com). Vertica Sites has built hundreds, even thousands, of websites in every business category, with a specialty in business brokerage websites, for obvious reasons.
The result is a customized, affordable website service designed around the way business brokers actually work: listings that update themselves, buyers who register and sign NDAs online, and confidential documents released only to the buyers you approve.
What a business broker website has to do
- Win sellers. Owners thinking about selling check your website before they call. It should show your experience, your process and an easy, confidential way to ask for a valuation.
- Capture buyers. Buyers search your listings, register, sign the NDA and wait for approval, ideally without a single email back and forth.
- Protect confidentiality. The public site shows only what's public. The business name, address, financials and tax returns stay behind a buyer login until you approve the buyer and release them.
- Get found. Pages need to be fast, mobile-friendly and structured so Google and AI search tools can read and recommend them. (Why a business broker needs a website.)
What we learned in the trenches of running a brokerage is that buyers and sellers visit a website with completely opposite motives, and the site has to serve both without compromise.
What makes buyers register
“Friction is the ultimate deal killer. Serious buyers don't want to print, scan or email PDFs back and forth; they register when the teaser gives them enough clear financial substance to pique interest and provides a one-minute online NDA flow. The moment they can sign digitally on their phone and immediately access a secure data room or portfolio, conversion rates surge while your commission and confidentiality remain legally locked down.” Joshua Factor, founder of Vertica CRM
What makes sellers call
“Sellers aren't looking for flashy graphics; they are looking for discretion, authority and proof of process. A business owner picks up the phone when they see clear evidence that you actually close deals: sanitized tombstone case studies, educational transparency on how valuations work, and the reassurance that their employees and competitors will never find out their business is on the market.” Joshua Factor, founder of Vertica CRM
The website that worked while Linda slept
Here's a story many brokers will recognize. The names are made up, but the moment is real.
Linda's old website was a brochure. Her listings were typed in by hand and were usually out of date, and every buyer who wanted details had to email her, wait for an NDA, print it, sign it, scan it and email it back. Some did. Many didn't.
One Thursday night at 11:40, a buyer named Omar found a listing on Linda's new website: a commercial cleaning company, posted from her CRM that afternoon. He registered, filled in his buyer profile and signed the NDA online before midnight. When Linda opened her CRM at seven the next morning, Omar was already a contact, with his profile, his signed NDA and the listing he wanted. She approved him with one click. By eight, he was logged into the private data room on her website, reading the financials.
Omar made an offer three weeks later. Linda never had to chase a single form.
What should a business broker website include?
| Page or feature | Why it matters | Vertica Sites |
|---|---|---|
| Listings with search and filters | Buyers find the right opportunity fast | Yes, from the CRM |
| Listing pages without confidential details | Confidentiality protected from the first click | Yes, public data only |
| Buyer registration and NDA signing | Buyers commit online, any time of day | Yes, into the CRM |
| Private buyer login and data room | Confidential documents only for approved buyers | Yes, on your website |
| Seller valuation or contact form | Turns a curious owner into a conversation | Yes, into the CRM |
| About, team and credentials | Sellers hire people they trust | Yes |
| Sold deals and tombstone case studies | Proof that you actually close deals | Yes |
| How valuations work | Educates owners and builds trust before the first call | Yes |
| Phone number and contact details on every page | Make it easy to call you | Yes |
| Blog or resources | Fresh content for SEO and GEO | Yes; AI-assisted with Hub |
| Testimonials | Proof from real clients | Yes; collected automatically with Hub |
| Fast, mobile-friendly, secure pages | Visitors and search engines expect it | Yes, SSL and CDN |
| SEO-ready structure | The foundation for ranking | Yes, every site is primed for SEO |
| Analytics | Know what's working | Yes |
Customized and affordable website solutions
Vertica Sites works on a subscription (SaaS) model: one monthly rate and no setup fees. Traditional web design firms often charge a large amount upfront for a site built on a generic template, and then charge again for hosting, updates and changes.
The $99-a-month WordPress plan covers design and hosting, automatic updates, maintenance, a free SSL certificate, a domain name, and premium access to Elementor Pro and Envato Elements.
Tailored features of Vertica Sites
- Security. Every site has its own SSL certificate and regular updates to guard against cyber threats. (CRM security for business brokers.)
- Elementor Pro. A professional page builder for responsive pages, without coding.
- Envato Elements. A large library of images and graphic elements.
- Premium hosting. Premium WordPress hosting with a CDN, so pages load fast for visitors anywhere in the world.
Specialized in business brokerage websites
Business brokerage websites have needs most web designers have never met. Listings must be displayed with a high level of confidentiality, and buyers need search and filter tools to find the right opportunity quickly.
- Listings flow from the CRM. Listings published in Vertica CRM appear on your website automatically, with search and filters, and update when you change them in the CRM.
- Only public data goes public. The public website shows only publicly available information about each listing.
- Confidential data stays behind a login. When you approve a buyer and release confidential information, such as the business name and address or tax returns, then and only then can that buyer log into their private data room on your website to review it. (Buyer approval and data room access.)
- Every form lands in the CRM. Buyer registrations, NDAs, seller valuation requests and contact forms become contacts in Vertica CRM, and can trigger workflows such as a welcome email or text. (Workflow automation.)
Customization and dedicated support
- Thousands of themes, fully customizable to match your brand and style.
- Edit it yourself. Update pages through WordPress and Elementor Pro, with unlimited pages.
- Dedicated support for setup, custom requests and changes to functionality.
- A free website refresh every two years, so your site never looks dated.
Business broker websites built by Vertica Sites
Here are three brokerage websites we've built, each designed around its firm's market and the way it works:
- Restaurant Realty Company: A California restaurant brokerage selling and leasing restaurants, bars and clubs, with listings search in grid, list and map views, separate pages for buyers and sellers, and a buyer login to the data room.
- CBS Global: A business brokerage founded in 1979 with specialists in 21 sectors, with valuation services, successful transactions, testimonials, press releases and a blog.
- Paramount Business Brokers: A brokerage headquartered in Melbourne, Australia, with offices in Sydney, Brisbane and Hobart, with listings search, a blog and enquiry paths for buyers and sellers.
How to switch your website to Vertica Sites
- Book a discovery call. We review your current website, how visible you are in search, and your goals, including any divisions or specialties you want to feature.
- Tell us about your firm. Your brand, your market and your ideal clients, so the site sounds like you.
- We build your new site or move your existing one, with your Vertica CRM listings, buyer registration, NDAs and buyer logins connected.
- Review and approve. You check every page before anything goes live.
- Go live. Your domain is pointed to the new site. If it's registered elsewhere, such as GoDaddy, we'll walk you or your domain owner through the change.
- Grow. Keep your listings current from the CRM, publish content, and watch the inquiries arrive in your CRM.
Seamless integration with Vertica CRM
Integration with Vertica CRM is optional, but it's where a broker website becomes a business tool. Leads, communications and transactions connect in one platform: listings go out to the site, buyers and sellers come in, and your team works every inquiry from the CRM instead of an inbox. (Lead parsing for business brokers.)
Hub: the AI-powered website and marketing platform
For brokers who want their website to keep climbing in search, Vertica Sites now offers Hub, an enhanced website service built with our website partner, The Web Guys (TWG HUB). It brings more than 200 features across 24 categories into one platform: your website, your marketing, your customers and your day-to-day, with no stitching tools together. (Hub enhanced website features.)
Search has changed. Many buyers and sellers now ask ChatGPT instead of Google, and Google often answers with an AI summary before any links. To show up in those answers, a website needs fresh content published consistently, in a structured form AI tools can read and quote. For most brokers, content is the first thing to fall by the wayside. Hub is built to do that work for you, while you stay in control of what it says.
Hub has more than 200 features. Here are the ones that matter most to business brokers, and how each fits into a broker's tech stack. Vertica CRM stays the system of record for listings, buyers, NDAs and data rooms; Hub runs the website and the marketing around it.
| Area | Feature | How it helps a business broker |
|---|---|---|
| Website | AI website editor | Change any page by typing what you want, such as adding a new sold deal or updating your team page, without a developer. |
| Website | Brand DNA | Describe your firm, market and ideal clients once, so everything Hub writes sounds like your brokerage. |
| Website | Page and popup builders | Build a landing page for a seller offer, such as a free valuation guide, and a popup that captures owners as they read. |
| Content | AI marketing plan | An annual plan with quarterly themes built around your market, such as exit planning, valuations and buying a business. |
| Content | AI blog posts and content optimizer | Drafts articles on the questions owners and buyers ask, which you review and add your expertise to before publishing. |
| Content | Content approvals | Nothing AI writes goes out until you approve it, so no confidential detail or wrong fact slips through. |
| Content | AI image studio | Creates images for posts and pages, so you never need photos of a real business that might identify it. |
| Search | GEO: AI search readiness and schema markup | Helps AI tools like ChatGPT find, understand and quote your pages when an owner asks who can help them sell a business in your area. |
| Search | Rank tracking and Google Search Console | See where you rank for searches like "business broker" plus your city, and which competitors rank above you. |
| Search | Trend intelligence | Spots topics worth writing about in your industry as they come up, such as changes in lending or tax rules. |
| Social | Social media scheduling, optimal posting times and viral score | Plan posts on LinkedIn, Facebook, X and Instagram for anonymized new listings and closed deals, scored before you publish. |
| Social | Audience insights | Compares your LinkedIn followers with your ideal clients, such as owners in your target industries. |
| Social | Engagement inbox | Answer comments and messages from every platform in one place, so no owner's question goes unanswered. |
| Reputation | Reputation watch | Warns you early if your firm is mentioned negatively in the news or on Reddit. |
| Reputation | Testimonial collection and video testimonials | Collect written and video testimonials from sellers after closing and show them on your site. |
| Newsletters, drip sequences and segments | Send a monthly newsletter to owners in your market and nurture them until they're ready to sell, complementing Vertica CRM's buyer campaigns. | |
| Marketing permission and data requests | Track who has agreed to hear from you and handle privacy requests properly. | |
| Scheduling | Appointment scheduler and routing forms | Owners book a confidential valuation call online, and routing forms send each one to the right broker by industry or region. |
| Scheduling | Reminders, calendar sync and AI pre-meeting briefs | Email and SMS reminders cut no-shows, bookings sync with Google and Outlook, and AI briefs prepare you for each meeting. |
| Analytics | Website visitor tracking and tracked links | See which pages your contacts look at and which posts bring visitors to your site. |
| Analytics | Analytics dashboard and reports | Your key website and marketing numbers on one dashboard. |
| Advertising | Google Ads | Run campaigns for searches like "sell my business" in your area, with AI suggestions for ad copy and bids. |
| Prospecting | Prospector, lead scoring and enrichment | Find businesses that match your target industries, check their websites and draft the first email to the owner. |
| Events | Events, ticketing and surveys | Run exit-planning seminars for owners or workshops for buyers, with registration pages, check-in and feedback. |
| Education | Courses and memberships | Offer a course such as how to buy a business, to educate buyers and grow your buyer list. |
| Teams | Franchise management, team chat and tasks | Keep every office on brand and route leads by region, which suits multi-office and franchise brokerages. |
| Control | Private instance, two-factor sign-in, audit log and roles | Your Hub runs on its own database, with every change logged and each user's access set by role. |
| Control | Choose your AI and AI spending cap | Connect OpenAI, Anthropic or Gemini, choose which AI each feature uses, and set a monthly limit. |
Hub pricing
Hub is about $267 a month, plus a one-time setup fee. Every area is unlocked, with nothing to add later, and the package includes 2 users, 2 social accounts, all future updates, SSL and enterprise security, 24/7 expert support, and setup done for you before you start. Hub is available as HUB Lite, month to month, or the full HUB on a 24-month plan. The $99-a-month WordPress plan has no setup fee.
Nothing Hub writes goes live until a person approves it. That matters because AI can still get facts wrong, and Google increasingly rewards content reviewed by someone with real expertise, which is exactly what a broker brings.
Hub keeps everything that matters from your Vertica CRM: your listings, buyer registration and buyer logins work on a Hub website the same way they do on a Vertica WordPress site, and specialty pages can show different CRM listings for different industries or niches. Each Hub runs as its own private instance with its own database, with two-factor sign-in, an audit log, user roles, your own domain and SSL, an AI spending cap and 24/7 priority support.
The Web Guys have built more than 500 websites, and their UK-based team works directly with each client. Results from any website depend on your market and on how consistently you publish content.
SaaS subscription vs. traditional website solutions
| Traditional web firm | Vertica Sites WordPress | Hub (TWG Core) | |
|---|---|---|---|
| Upfront cost | Often a large design fee | No setup fee | One-time setup fee |
| Monthly cost | Hosting, updates and changes often billed extra | $99, all included | About $267 |
| Contract | Varies | No long-term contract | HUB Lite month to month, or full HUB on a 24-month plan |
| Design | Often a generic template | Custom, thousands of themes | Custom, edited by typing what you want |
| Hosting, SSL, updates | Often extra | Included, with CDN | Included |
| Listings from Vertica CRM | Custom work, if possible | Yes | Yes |
| Buyer login and data room | Rarely | Yes | Yes |
| SEO | Usually extra | Primed for SEO; SEO service available | SEO and GEO tools built in |
| Fresh content | Up to you | Up to you | AI drafts, you approve |
| Redesign | Paid project | Free every two years | Edit anytime |
With a subscription, there's no large capital outlay and your website budget is predictable. The service scales with your business, and you get continuous updates, security improvements and premium tools without paying extra for each one.
Every Vertica Sites website comes primed and ready for SEO. Ongoing SEO is an additional service: traditional SEO for WordPress sites, or SEO and GEO through Hub. (SEO for business brokers.)
Website terms every business broker should know
| Term | What it means |
|---|---|
| SEO (search engine optimization) | Making your pages easy for Google to find, understand and rank |
| GEO (generative engine optimization) | Making your pages easy for AI tools like ChatGPT and Google's AI answers to find, understand and quote |
| Schema markup | Structured data in a page's code that tells search engines exactly what the page is about |
| SSL certificate | Encryption between the visitor and your site, shown by the padlock and https in the address bar |
| CDN (content delivery network) | Servers around the world that deliver your pages quickly wherever the visitor is |
| Domain | Your website's address, such as yourbrokerage.com |
| Teaser | The anonymous public summary of a listing, with enough detail to interest a buyer and nothing that identifies the business |
| Buyer data room | A private, logged-in area where approved buyers review confidential documents |
| Tombstone | A short, sanitized announcement of a closed deal, used to show your track record |
What's changed since 2024
- Hub launched. An AI-powered website and marketing platform, for brokers who want ongoing content, SEO and GEO without a marketing team.
- AI search arrived. Buyers and sellers now ask AI tools for recommendations, so websites need structured content AI can read and quote.
- The buyer journey moved online. Registration, NDA signing and data room access all happen on the broker's own website, and every step lands in the CRM. (Business broker NDAs.)
- The same $99 WordPress plan, with everything it included in 2024.
Conclusion: transform your brokerage with Vertica Sites
Vertica Sites gives business brokers a custom website, integrated with Vertica CRM, with continuous support and a free refresh every two years, at a price that makes sense for a brokerage of any size. And with Hub, your website can become a marketing engine that keeps you visible in Google and AI search.
See your new website
See how a Vertica Sites website works with your CRM: listings that publish themselves, buyers who register and sign NDAs online, and a private data room on your own site. Explore verticasites.com or book a demo.
Schedule a Demo Questions? Call +1 212 381 4994 (USA) or +61 3 8518 4759 (Australia).Frequently asked questions
How much does a business broker website cost with Vertica Sites?
The WordPress plan is $99 a month with no setup fee and no long-term contract, including design, hosting, updates, maintenance, SSL, a domain, Elementor Pro and Envato Elements. Hub is about $267 a month plus a one-time setup fee.
What should a business broker website include?
Listings with search and filters, listing pages without confidential details, buyer registration and NDA signing, a private buyer login and data room, a seller valuation form, about and team pages, contact details, a blog, testimonials, fast mobile-friendly pages, SEO-ready structure and analytics.
Do my listings appear on my website automatically?
Yes. Listings published in Vertica CRM appear on your Vertica Sites website automatically, with search and filters, and update when you change them in the CRM.
How does a broker website keep listings confidential?
The public site shows only publicly available information. Only after you approve a buyer and release confidential information, such as the business name, address or tax returns, can that buyer log into their private data room on your website to see it.
Do website forms go into Vertica CRM?
Yes. Buyer registrations, NDAs, seller valuation requests and contact forms become contacts in Vertica CRM, and can trigger workflows such as a welcome email or text.
Is SEO included?
Every Vertica Sites website comes primed and ready for SEO. Ongoing SEO is an additional service, either traditional SEO or SEO and GEO through Hub.
What is Hub?
Hub is an AI-powered website and marketing platform offered by Vertica Sites and built with its website partner, The Web Guys. It drafts a marketing plan, blog and social posts for your approval, scores every article for SEO and GEO, and includes social media, email, scheduling, analytics and Google Ads tools, with your Vertica CRM listings and buyer logins built in.
Will AI publish content on my website without my approval?
No. With Hub, every plan, article and post waits for a person to approve it.
Can I edit my website myself?
Yes. WordPress sites can be edited with Elementor Pro, with unlimited pages. Hub sites can be edited by typing what you want in plain language. Dedicated support is available for anything you'd rather not do yourself.
Do I have to use Vertica CRM to get a Vertica Sites website?
No. Integration with Vertica CRM is optional, but it's what connects your listings, buyer registration, NDAs and data room to your website.
Is there a long-term contract?
Not for the WordPress plan. Hub is available as HUB Lite, month to month, or the full HUB on a 24-month plan.
Which AI does Hub use?
You choose. Connect OpenAI, Anthropic or Gemini once, choose which AI each feature uses, and set a monthly AI spending cap.
Can I see examples of business broker websites built by Vertica Sites?
Yes. Examples include Restaurant Realty Company (restaurantrealty.com), CBS Global (cbs-global.com) and Paramount Business Brokers (paramountbb.com.au).
What makes buyers register on a business broker website?
Low friction: a teaser with enough clear financial substance to interest them, and a one-minute online NDA they can sign on their phone, followed by secure access to the data room once approved.
What makes business owners call a broker from their website?
Discretion, authority and proof of process: sanitized case studies of closed deals, clear explanations of how valuations work, and reassurance that their employees and competitors will never find out the business is for sale.
How do I switch my website to Vertica Sites?
Book a discovery call, tell us about your firm, and we build your new site or move your existing one with your CRM listings connected. You review and approve every page, then we point your domain to the new site, with help if it's registered elsewhere.
How often is my website redesigned?
WordPress sites get a free website refresh every two years.